Ahead of Yeh Jawani Hai Deewani Re-Release; Kalki Posts a Nostalgic Video

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JANUARY 03,2025

The beloved 2013 hit Yeh Jawaani Hai Deewani has returned to the big screen on January 3, rekindling memories for fans of this cult-classic romantic drama. Directed by Ayan Mukerji, the film has become a cherished story about friendship, love, and self-discovery. With over 25,000 tickets already sold in advance across major multiplex chains like PVR, Inox, and Cinepolis, the film's re-release is eagerly anticipated. Fans are excited to relive the emotional journey of Bunny, Naina, Aditi, and Avimdashplayed by Ranbir Kapoor, Deepika Padukone, Kalki Koechlin, and Aditya Roy Kapur.




Kalki Koechlin's Nostalgic Post Goes Viral

Just ahead of the film's re-release, Kalki Koechlin brought back memories of her iconic character Aditi by posting a heartfelt video on social media. The video begins with her humorously asking, 'Kaisi lag rahi hoon main? 11 saal baad bhi meri smile itni dangerous hai ki nahi?' (How do I look? Isn't my smile dangerous even after 11 years?) In the clip, she re-enacted the famous wedding invitation scene but added a unique twistmdashthis time, she invited fans to leave their busy schedules behind and join the gang for a reunion in theatres.

Kalki's post struck a chord with fans, as she nostalgically added, 'Kya jaldi jaldi bade ho gaye na hum' (How soon have we grown up). Dharma Productions shared the video on their official social media handles, where it quickly gained traction, crossing over 11 million views on Instagram. Even Prime Video India joined the nostalgia wave by commenting, 'We will be there, kyuki kuch logon ke saath sirf waqt beetane se sab theek ho jata hai.'

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A Film That Defined a Generation

Yeh Jawaani Hai Deewani was Ayan Mukerji's second directorial venture and became a defining film for the millennial generation. The story, revolving around four friendsmdashBunny, Naina, Aditi, and Avimdashcaptures the essence of friendship, dreams, and growing up. It follows their journey from carefree college days to the responsibilities of adulthood, highlighting the bittersweet evolution of relationships.

The re-release of the film is a celebration of its lasting impact on audiences. With nostalgia-driven marketing campaigns and emotional fan engagement, industry experts predict an impressive opening of Rs 3 crore net. This grand return to theatres offers fans a perfect chance to reconnect with the magic of youth, love, and friendship.

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