Celebrate Children`s Day With Radio City WOKA, A Safe And Holistic Entertainer

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NOVEMBER 13,2024

As we gear up to celebrate Children's Day 2024, Radio City has come up with a kid-friendly and fun initiative, which every parent will love. An esteemed brand known for its commitment to social responsibility celebrates young listeners through an immersive week-long event with Junior Jocks.

Renowned for its trusted voice in Indian broadcasting, Radio City and WOKA underscore the importance of creating and delivering a safe, enriching, and empowering environment with exclusively tailored content for children below the age of 14. With WOKA's steadfast motto of Saaf, Safe Manoranjan (a clean, safe entertainment), and Radio City's multi-market reach, this initiative is to encourage parents to seek content avenues, advocating kid-friendly media.

Through this collaboration, Radio City and WOKA extended an invitation to talented children to co-host alongside Radio City's popular Radio Jockeys, crafting an unforgettable experience that celebrates the spirit of innocent childhood.

Explore More: What Is WOKA? Know Everything Here


This exclusive program was broadcast live across ten consumer-first markets like Mumbai, Delhi, Pune, Jaipur, Udaipur, Ahmedabad, Varanasi, Lucknow, Kanpur, and Patna.

With media and content consumption at an all-time high, today's younger generation spends an average of five hours on digital screens daily. Recognising the recent studies, Radio City and WOKA leveraged Children's Day as just the right time to advocate for a curated platform that offers secure, high-quality, and meaningful content.

The initiative met with overwhelming success, drawing children from all over the country and leaving a lasting impact on them and their families.

Ashit Kukian, CEO of Radio City, shared, 'We have a responsibility toward the next generation. With the increase in unmonitored content, it's essential to offer safe media options for children. At Radio City, we believe in nurturing creativity and giving kids a platform to express themselves. 'Junior Jocks' has been a fantastic way to bring children into the spotlight, offering them a chance to co-host their favourite shows and create memories that will last a lifetime. We are also proud to have partnered with WOKA, which aligns perfectly with our mission to offer a safe, positive media experience for children.'

This Children's Day 2024, Radio aspired to give wings to today's children by empowering and allowing them to take the centre stage and express their voices, creating memories that will resonate far beyond frequencies.

To know more about WOKA, download the app now. Available for both iOS and Android users.

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