NewJeans Announces Their Separation From HYBE in a Surprise Press Conference

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NOVEMBER 29,2024

In a shocking turn of events, chart-topping K-pop group NewJeans announced their separation from HYBE-affiliated label ADOR. The unexpected news came during a surprise press conference held Thursday night, leaving fans and the entertainment industry in disbelief. The decision marks one of the most dramatic exits in K-pop history, potentially sparking a legal showdown between the girl group and HYBE.

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The Announcement: Immediate Contract Termination

NewJeans declared the immediate termination of their exclusive contract with ADOR, a subsidiary of HYBE, a label known for launching global superstars like BTS. The group's decision could lead to a complicated legal battle. During the press conference, members revealed the potential loss of their band name, with Danielle stating, 'We really hope that we have the opportunity to meet you guys from all around the world.' She also expressed the group's commitment to their fans, known as Bunnies, and their desire to release new music in 2024.

When asked if she had a message for HYBE's founder Bang Si Hyuk, Minji replied candidly, 'We want to continue working with CEO Min Hee Jin and we don't have anything to say to that person separately.' This direct response underscores the group's loyalty to Min Hee-jin, their long-time manager. ADOR expressed regret over NewJeans' decision, denying any contract violations.

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The Reason Behind the Conflict

The ongoing dispute stems from internal conflicts within ADOR. Min Hee-jin, who owns an 18#37 stake in the company, was sidelined after being accused by HYBE of trying to seize control of the label. Although Min refuted these allegations, she was ordered to step down from her executive role, leaving last week with a warning of potential legal action. The fallout has been costly, with HYBE losing over $1 billion in market value since April.

Despite the uncertainty, NewJeans remains determined. Hanni and Danielle emphasised their commitment to moving forward, whether under their current name or not. 'NewJeans never dies,' Danielle concluded passionately. The group's focus is now on continuing their musical journey independently while fighting for their identity.

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The K-pop world will be watching closely as this high-stakes drama unfolds, with fans standing firmly behind NewJeans in their fight for artistic freedom.