Team Radio City Freedom

When Chai Met Toast, Indian Pop band will be performing at their first ever music concert in the Metaverse. Van Heusen, India's leading power dressing brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has teamed up with PartyNite Metaverse to create a virtual performance space for the musical extravaganza called 'Van Heusen Metaplay'. Fans and Viewers can RSVP for the event on Paytm Insider, style their avatars with the latest collections and ensembles from Van Heusen and experience the infectious and melodies energy of the virtual concert.

The musical lineup of When Chai Met Toast comprises lead vocalist Ashwin Gopakumar, Guitarist Achyuth Jaigopal, Keyboardist Palee Francis and Drummer Pai Sailesh. They will be performing six of their fan favourite tracks in the metaverse at a 30-minute concert extravaganza.

Fans and viewers attending the concert can dress themselves in virtual branded ensembles at the Van Heusen store in the metaverse environment, before heading out to the concert experience. The viewers would be introduced to Van Heusen's clothing line which are virtual versions of real-life ensembles under the brand's catalogue that can be worn for the concert. Speaking about their gig on PartyNite Metaverse, 'When Chai Me Toast', said, 'We are beyond excited for our fans to witness and enjoy the lineup we have worked on with incredible partners for this concert. It has been our motto to explore the boundaries of music with changing times. We are delighted to share our music with the diverse audience who will get to explore and experience a different kind of musical concert which they will not only attend but feel more immersed and involved in.'