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Laapata Ladies Becomes “Lost Ladies” Amidst Oscar Campaigning in New York
Updated on: 14 November, 2024 11:00 AM IST |Amruta Karulkar
Lost Ladies Poster
In a bid to make waves on the international stage, Aamir Khan and Kiran Rao’s film Laapata Ladies has undergone a subtle yet strategic transformation. Now renamed Lost Ladies, the film is India’s official submission for the 2025 Oscars in the Best International Feature category. As part of their Oscar campaign efforts, Khan and Rao are sparing no effort, recently hosting special screenings in New York and unveiling a new poster that highlights the film`s new title and universal appeal.
Accompanying the title change, the filmmakers shared an official poster that retains the essence of Laapata Ladies. The announcement post read, “The wait is over! Presenting the official poster for Lost Ladies—a glimpse into the wild, heartfelt journey of Phool and Jaya! Huge shoutout to @jahansinghbakshi and @apertureanecdotes for bringing our story to life with this stunning design. Get ready to be swept away!”
Also Read: Loved Laapata Ladies? Watch 5 Such Unmissable Feminist Films
Aamir Khan, no stranger to the Oscars with his 2001 film Lagaan making it to the nominees, is well aware of the competitive landscape. The journey to an Oscar nod involves more than screenings—it includes word of mouth, online visibility, festival circuits, and standing out in critic and guild awards.
Also Read: After Laapata Ladies, Randeep`s Swatantrya Veer Savarkar Submitted For Oscars
The Oscar journey for Lost Ladies is set to be challenging as the film enters a highly competitive race in the Best International Feature category. With months of promotion, screenings, and media visibility planned, Lost Ladies is gearing up for a rigorous campaign to secure a serious shot at an Oscar nomination. For Khan and Rao, this is not just about making a memorable film but about ensuring it resonates on the grandest stage of all, the Academy Awards.
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A Strategic Title Change
To increase the film’s global recall value, Aamir Khan and Kiran Rao decided to alter the movie`s title from Laapata Ladies to Lost Ladies ahead of their Oscar campaign. Announced via a social media post, the new title is aimed at bridging cultural and language gaps, making it more accessible and memorable to international audiences.Accompanying the title change, the filmmakers shared an official poster that retains the essence of Laapata Ladies. The announcement post read, “The wait is over! Presenting the official poster for Lost Ladies—a glimpse into the wild, heartfelt journey of Phool and Jaya! Huge shoutout to @jahansinghbakshi and @apertureanecdotes for bringing our story to life with this stunning design. Get ready to be swept away!”
Also Read: Loved Laapata Ladies? Watch 5 Such Unmissable Feminist Films
Inside the Oscar Campaign
Aamir Khan and Kiran Rao’s Oscar campaign for Lost Ladies is underway, starting with a special screening hosted by celebrity chef Vikas Khanna in New York. As Rao explains, Oscar campaigning has evolved significantly over the years. Reflecting on the process, she mentioned, “Back then screenings were the only option, and then you relied on word of mouth to get people to come to your screenings. Now there is a plethora of things online that they can watch. So the campaigning takes a much bigger part of your budget.”Aamir Khan, no stranger to the Oscars with his 2001 film Lagaan making it to the nominees, is well aware of the competitive landscape. The journey to an Oscar nod involves more than screenings—it includes word of mouth, online visibility, festival circuits, and standing out in critic and guild awards.
Also Read: After Laapata Ladies, Randeep`s Swatantrya Veer Savarkar Submitted For Oscars
The Oscar journey for Lost Ladies is set to be challenging as the film enters a highly competitive race in the Best International Feature category. With months of promotion, screenings, and media visibility planned, Lost Ladies is gearing up for a rigorous campaign to secure a serious shot at an Oscar nomination. For Khan and Rao, this is not just about making a memorable film but about ensuring it resonates on the grandest stage of all, the Academy Awards.
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