Sonam Kapoor Becomes First Actress To Be Managed By YRF Talent Whom They Haven`t Launched
Updated on: 15 June, 2023 02:59 PM IST |Shweta Shah
Sonam Kapoor becomes the first Bollywood actress to be exclusively managed by the Yash Raj Films Talent boutique agency, which the production house hasn`t launched. The talent agency is a star-maker and has given us some of the most incredible talent of our time.
Having managed actors like Rani Mukerji, Ayushmann Khurrana, Ranveer Singh, Bhumi Pednekar, and more, the YRF Talent team will now focus on upgrading and reshaping `Brand Sonam Kapoor` locally and internationally.
This development makes her the first actress YRF Talent has signed but hasn`t launched. The talent management agency is also managing some young talent like Sharvari Wagh and Ahaan Panday. These two fresh faces have been groomed and managed to become the future stars of Indian cinema.
Also Read: Here`s How Birthday Girl Sonam Kapoor Celebrated Her Birthday With Her Son Vayu And Anand Ahuja
Sonam Kapoor`s comeback will begin with two groundbreaking projects. Details of the same are under wraps currently. She is one of the few actresses who is loved by all generations, thanks to her relatability factor.
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It is also safe to say that the Veere Di Wedding actress has redefined and revolutionized the concept of fashion in India. Not only is her sense of style a factor that makes her the most followed actress, but her strong opinions on essential social issues make her a celebrity to look up to.
She also strongly supports the LGBTQIA+ community. Sonam was also one of the first few actresses to walk on the Cannes Film Festival red carpet.
Also Read: 5 Iconic Movies Of Sonam Kapoor That You Must Watch
It is not going to be easy for YRF to re-establish the actress as a brand, given that she has already done some incredible work. The talent management agency will now focus on creating a radical brand strategy for Sonam, from her movie choices to being associated with humongous global and national brands to being recognized as a stigma-breaking working mother.
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The Raanjhanaa actress has always been a flag-bearer of feminism and has supported equal rights for women in the workplace. This makes Sonam Kapoor the perfect candidate for endorsing and voicing support for women`s rights.
The head of talent and communications strategy, Prithwish Ganguly, said, "It is exciting to join forces with Sonam Kapoor as she charts her path to return to the movies. Sonam is a unique and very exciting brand. We are delighted to onboard her as an artist that we will manage exclusively and curate her brand strategy globally."
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