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Stree 2 Teaser Gets Theatrical Release Twist: Exclusive Screening Before Munjya
Updated on: 11 June, 2024 01:24 PM IST |Amruta Karulkar
Stree 2 Teaser Gets a Theatrical Release Twist: Exclusive Screening Before Munjya!
Fans of the horror-comedy genre, rejoice! The much-anticipated teaser for "Stree 2" is set to be unveiled this Friday, June 14th, but with a unique twist. In an interesting move, the makers have decided to forgo the traditional online release and instead screen the teaser exclusively in theatres, showing another Maddock Films horror film, "Munjya."
This news, shared by trade analyst Taran Adarsh on social media, has sent a wave of excitement through fans. The decision to bypass social media platforms and traditional online channels for the teaser launch signifies a return to the theatrical experience. Audiences can catch a glimpse of "Stree 2" only on the big screen before screenings of "Munjya."
"The teaser will be released in June itself, and that too this week, though the release of the film is almost 2 ½ months away," a source revealed. "This promo of Stree 2 will give an idea as to what one can expect from the film this time."
Also Read: List of Bollywood Movies Releasing in June 2024
This teaser launch strategy further strengthens the concept of the Maddock supernatural universe, a unique approach to horror comedies in Bollywood. The makers have cleverly overlapped narratives within this universe, with Varun Dhawan making a cameo in "Munjya" and Rajkummar Rao appearing in a special role in "Bhediya."
Also Read: As Stree turns three, Shraddha Kapoor has something to say to fans
"Roohi" (2021), starring Rajkummar Rao and Janhvi Kapoor, and "Bhediya" (2022), featuring Varun Dhawan and Kriti Sanon, followed suit, drawing inspiration from the legend of the Yapum in Arunachal Pradesh.
The universe recently expanded with the release of "Munjya," which features a CGI ghost and delves into Konkani folklore and mythology. Starring Abhay Verma and Sharvari Wagh, the film has garnered positive feedback from audiences, exceeding Rs. 20 crore within its first three days of release.
With the unique teaser launch strategy for "Stree 2" and the continued success of the Maddock supernatural universe, fans can expect an exciting year ahead theatrically, filled with thrills, chills, and laughter.
This news, shared by trade analyst Taran Adarsh on social media, has sent a wave of excitement through fans. The decision to bypass social media platforms and traditional online channels for the teaser launch signifies a return to the theatrical experience. Audiences can catch a glimpse of "Stree 2" only on the big screen before screenings of "Munjya."
#Xclusiv… ‘STREE 2’ TEASER TO BE LAUNCHED THIS FRIDAY… ONLY IN *CINEMAS* SCREENING ‘MUNJYA’… *NOT* SOCIAL MEDIA OR OTHER PLATFORM/S… Producer #DineshVijan has hit upon a fantastic idea… The enterprising producer will launch #Stree2Teaser ONLY in *cinemas* screening #Munjya… pic.twitter.com/HN6hAtPnB8
— taran adarsh (@taran_adarsh) June 10, 2024
The Stree 2 teaser is to be released in theatres on June 14
The Central Board of Film Certification (CBFC) cleared two teasers for "Stree 2" earlier this month, on June 7th. The first teaser clocks in at 1 minute and 23 seconds, while the second promo is slightly shorter at 1 minute and 6 seconds. Both teasers have received a U/A certification, hinting at a balance between scares and humour, a signature element of the "Stree" franchise."The teaser will be released in June itself, and that too this week, though the release of the film is almost 2 ½ months away," a source revealed. "This promo of Stree 2 will give an idea as to what one can expect from the film this time."
Also Read: List of Bollywood Movies Releasing in June 2024
What we know about Stree 2
"Stree 2" marks the reunion of the hit team behind the original film: director Amar Kaushik and actors Rajkummar Rao and Shraddha Kapoor. The cast also boasts the return of Pankaj Tripathi and Abhishek Banerjee, promising a familiar and entertaining experience. The film is slated for a theatrical release on August 30th, 2024.This teaser launch strategy further strengthens the concept of the Maddock supernatural universe, a unique approach to horror comedies in Bollywood. The makers have cleverly overlapped narratives within this universe, with Varun Dhawan making a cameo in "Munjya" and Rajkummar Rao appearing in a special role in "Bhediya."
Also Read: As Stree turns three, Shraddha Kapoor has something to say to fans
About the Maddock supernatural universe
The "Stree" franchise, which began with the 2018 blockbuster starring Rajkummar Rao and Shraddha Kapoor, laid the foundation for this universe. The film`s success, earning a staggering Rs 129.90 crore, paved the way for further exploration."Roohi" (2021), starring Rajkummar Rao and Janhvi Kapoor, and "Bhediya" (2022), featuring Varun Dhawan and Kriti Sanon, followed suit, drawing inspiration from the legend of the Yapum in Arunachal Pradesh.
The universe recently expanded with the release of "Munjya," which features a CGI ghost and delves into Konkani folklore and mythology. Starring Abhay Verma and Sharvari Wagh, the film has garnered positive feedback from audiences, exceeding Rs. 20 crore within its first three days of release.
With the unique teaser launch strategy for "Stree 2" and the continued success of the Maddock supernatural universe, fans can expect an exciting year ahead theatrically, filled with thrills, chills, and laughter.
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