Mahindra Roots Festival set to Explore Lost Indian Culture through Stellar Artist Lineup
Updated on: 02 February, 2023 11:30 AM IST | Priyak Dhar
With an enduring legacy of pioneering and lending support to various artistic and cultural endeavours across the country, the Mahindra Group is making its next synonymous move to preserve India’s diversity by bringing forth an all-new Cultural Outreach programme - ‘Mahindra Roots.’ The Mahindra Roots festival seeks to reintroduce and celebrate the spectacular amalgamation of India’s vast and diverse cultural heritage through a contemporary lens in Mumbai city on the 24th, 25th, and 26th of February of 2023.
India is a land that tells the tale of myriad cultures and traditions, a confluence of numerous languages and dialects. Indian culture is alive and dynamic, changing every 50-100 km, where people create culture as much as culture makes people. The Mahindra Roots Festival has been introduced by the Mahindra Group and conceptualised, promoted and produced by Hyperlink Brand Solutions to celebrate this cultural moment and inspire the next generation of Indians to recognise, enjoy, preserve and nurture their Indian cultural roots.
The three-day festival envisions bringing to life a world where the heritage and culture of Indian arts are highlighted through innovative and modern forms. It intends to curate and present a mesmerising synthesis of culture, folk music, performing arts and other art forms from across pocketed regions of India, modernised to appeal to the palette of millennials and Gen Z as a contemporary, engaging and immersive experience.
On the 24th of February, the opening night, there will be an enthralling blend of storytelling and music in ‘Weaving Voices,’ directed by Roysten Abel.
On the second day, i.e. 25th of February, you will experience beautiful Marathi abhangas in a new musical form by Abhanga Repost, a folk-fusion band. Moreover, Shabnam Virmani will greet you with a blend of Kabir’s poetry and her soulful performance. Arko Mukherjee, an urban folk artist, will thrill you with his fusion of traditional and modern music styles. Tajdar Junaid is known for his transcending fusion of ethnic roots and contemporary bars.
The third day of this festival is dedicated to the celebration of love with The Aahvaan Project presenting love in today’s era in musical storytelling. Raghu Dixit with his band ‘The Raghu Dixit Project’ with members Raju Das Baul and Shilpa Mudbi, will treat you to soulful South Indian folk music. Also, Jasleen Aulakh will grasp your attention with her lively performance. And Alif will introduce you to Urdu and Kashmiri music with his music and poetry.
Larger-than-life installations, spectacular décor, and art will reintroduce audiences to their grand cultural heritage by making it accessible through multiple art forms. Meanwhile, with numerous artists across various subcultures represented at the festival, the sublime and immersive journey of Mahindra Roots will not only honour the arts and culture of India but also build a life-long community around it.
Mahindra Roots Festival tickets are available here and start at INR 499.
