Music IP Ultra SoulFlyp aims to promote Alternative Music Genres
Updated on: 16 February, 2023 04:35 PM IST | Priyak Dhar
Kingfisher Ultra, India’s iconic premium brand, today announced the launch of a new music event series called Ultra Soulflyp, with an aim to build immersive musical experiences. Ultra Soulflyp aims to build immersive experiences through alternative music genres.
Designed with the aim of building a community enriched by musical experiences, Ultra Soulflyp’s calling card will be its focus on tech-led immersive experiences soundtracked by new, creative and exciting dance music genres. In its first edition, it will feature a four-city launch tour with artists like gqom king DJ Lag and urban jazz pioneer IAMDDB, supported by Indian acts in Bangalore, Mumbai, Delhi and Goa later this month.
In a space saturated with events, the new music series Ultra Soulflyp will stand out with its curation of sounds and styles from around the world that are on the edge of familiar and offer a true celebration of culture and community. Ultra Soulflyp’s series of launch events across India in February offer a taste of what the music IP has in store for music fans through the year. Its focus on technology-led immersive experiences will also seek to highlight talent – local and international – and offer opportunities to young creatives and designers whose ideas navigate multiple disciplines and artforms.
