Prateek Kuhad: I Was Going Through A Rather Difficult Time While Working On `The Way That Lovers Do`
Updated on: 11 May, 2022 12:37 PM IST | Shweta Shah
Independent musician Prateek Kuhad is coming up with his new album titled `The Way Lovers Do.` As he opens up about the process of writing and creating yet another magical masterpieces, he also shared the difficulties he faced in his personal life.
It is safe to say that after the wonderful independent artists of the 90s like Lucky Ali, Euphoria, and more - Prateek Kuhad amplified the indie scene in India. Not only this, the musician also ended up being one fo the artists on former American President Barack Obama`s favorite playlist in 2019 post his popular indepenent release `Cold Mess.`
Speaking of his upcoming album, there`s a track titled Favorite Peeps subtly throws some light on his tryst with depression and how his friends and family help him get through with the difficult times. The track is produced by Jugaad Motion Pictures and conceptualized by Dar Gai.
Talking about how the track came into being, the singer said, "I was going through a rather difficult time, and it took me some time to pull myself together and appreciate the brighter side of things. At that point I realised how your friends and your family and people who love you - they can really help you navigate through the negativity and translate the bad thoughts in your head into good ones. And being there for them feels like a responsibility that almost makes you stronger and helps you get you back on track."
The music video shows a stark contrast of sadness and colours. Usually, adding grey undertones is the sign of dark times and depression. However, in Favorite Peeps, the director came up with a little twist to the mundane idea.
Sharing the concept behind the music video, director Pranav Bhasin said, "Despite the dark undertones of the track, the music video primarily focuses on the idea that `in the right company, sadness looks colourful.` Depression isn`t always blue. That was central to my treatment. The film depicts a slow ripening and maturity of our internal struggle. One that all of us go through."
"One that grows over weeks, is difficult to share, to shake off or escape. A friend being there for you, in silence, makes a difference. Prateek infact turned out to be a brilliant actor to direct. He revisited memories that would authentically move him, just as he would have whilst building his song. Beyond anything else, this is another of Dar Gai`s brilliant tales, and it`s insanely impressive to witness her move the world with her scripts. It was a joy and a privilege to have worked on this with her. This film and song are special," he further added.
The album which will release on May 20 on YouTube is under the label Elektra Records. In addition to the album, Kuhad also announced the `The Way Lovers Do` USA tour. Covering the North American stretch, the month-long tour will include a performance at the Lodge Room in Los Angeles on June 7 and will be wrapped up at New York`s Irving Plaza on June 28.
