Why You Should Buy Gold on Dhanteras?

Wealth Attraction and Prosperity

Buying gold on Dhanteras is believed to attract wealth and ensure prosperity for the year ahead, inviting good fortune into one`s life.

Symbol of Lakshmi’s Blessing

Gold represents Goddess Lakshmi, who signifies wealth. Buying it on Dhanteras is thought to bring her blessings into homes and businesses.

Investment and Wealth Preservation

Gold is a reliable investment with long-term value. Its stable worth makes it an ideal asset for financial security.

Protection Against Inflation

Gold’s value typically rises with inflation, making it a safeguard against economic downturns and preserving purchasing power.

Tradition of Auspicious Beginnings

Culturally, purchasing gold on Dhanteras marks an auspicious start to Diwali, symbolising the beginning of a prosperous phase.

Connection to Lord Dhanvantari

Mythologically, Lord Dhanvantari emerged with a pot of gold and amrit on Dhanteras, linking gold to health and divine blessings.

Status Symbol and Heirloom

Gold represents social status and is cherished as a family heirloom, passed down generations as a legacy of wealth.