Mommy-To-Be Alia Bhatt Starts Her Own Maternity Wear Ed-A-Mamma, Adds Her Personal Fashion Taste

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OCTOBER 01,2022

Adding another feather to her cap, Alia Bhatt ventures into a new business and starts her own fashion label. Starting her own maternity clothing brand, the mommy-to-be took to Instagram to share the news of her passion project which comes from a very personal space and experience. A while back, the actress started her own kids wear line which made fans question about her knowledge for the same. However, we're sure nobody would have any doubts about her maternity fashion label named Ed-A-Mamma.

At the recrnt Forbes event Tycoons of Tomorrow, Alia Bhatt was one of the panelist and opened up about launching her new maternity collection. Getting candid from an investor's point of view and what motivated her to venture into this line, she said, 'What started off as a gap in my wardrobe turned out to be a whole maternity line.'


Alia further added, 'These are really comfy lounge pants. It's Ed-A-Mamma, Maternity Wear. This was like a lounge set but the layer was not making any sense. It was looking like I was coming to the lounge like a Forbes event. So I paired it up with this blazer which is not mine. But that's what I discovered! The maternity wear was all a certain style which was screaming maternity. I wanted to bring my own style into it which is what I did.' Apparently, the actress-turned-entrepreneur was wearing her own maternity line collection at the event.

On the work front, the Brahmastra actress will be next seen in Heat Of Stone, her Hollywood debut featuring Gal Gadot. She also has Karan Johar's Rocky Aur Rani Ki Prem Kahaani alongside Ranveer Singh.

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