Radio City And Happydemic Tie A Musical Knot, Here`s What CEO Ashit Kukian Said

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MAY 30,2024

India's independent music scene is growing by the day. With artists coming up with imaginative and ingenious ways to elevate your musical experiences, it is platforms like Radio City that encourage indie talent that goes beyond the boundaries.

To support the same initiative, Radio City has collaborated with Happydemic, a renowned platform known for bringing a concert-like atmosphere to people's homes. This comes amid their mutual aspiration to do more than just promote bands. They aim to orchestrate moments that deeply and personally resonate with the audience.

With the radio powerhouse tying a musical knot with the vibrant live music tech company, the two are on a mission to spread joy through tunes that inspire and connect with listeners globally, leveraging the power of music and innovative marketing strategies.

Also Read: Radio City Strives To Create An Inclusive Rural And Urban Music Industry, Says Ashit Kukian

Happydemic's exhaustive roaster of incredibly talented artists and Radio City's impactful client solutions together will transcend boundaries and give music lovers a never-served-before experience.

Leveraging the partnership to collaborate with several other brands and influencers, both music pioneers are poised to unlock new revenue streams and cross-promotional opportunities. With the channel's amazing track record of helping clients with effective marketing solutions through music (jingles, anthems, sonic branding, etc.), this collaboration only enriches their resources, enabling the creation of impactful solutions.

Ashit Kukian and Radhika Mukherji express excitement

The CEO of Radio City shared his anticipation and took pride in this partnership. He said, 'Through this partnership, we're not just creating campaigns we are composing experiences. By bringing together the artistry of music with the science of marketing, we are shaping the future of engagement."

"Moreover, our partnership with Happydemic is built on delivering tangible results. We'll combine creativity with data-driven insights to ensure every campaign achieves its goals, whether it's increased sales, brand visibility, or customer engagement," he further added.

Happydemic's Radhika Mukherji was also pretty thrilled with this path-breaking collaboration that will change the future of music.

Comparing music with human emotions, Mukherji said, 'Music is a powerful incubator for human emotions. At Happydemic, our primary motto is to enhance the joy of music by enriching one's soul, and we personally believe that music speaks the universal language of emotions. This collaboration isn't just about promoting brands it's about creating memories that have a lasting impact."

Radio City is committed and beyond thrilled to serve the spectacular pool of talent at Happydemic to an even wider audience.

Utilizing its highly-followed platforms, including social media, on-air promotions, and digital channels, the music pioneer will strive to integrate artists into marketing campaigns, events, and sponsored content, further strengthening their presence and relevance in the industry.