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Saregama Brings Together Top Bollywood Artists for Sunita Williams` Birthday
Updated on: 18 September, 2024 12:40 PM IST |Amruta Karulkar
Karan Johar, Sunita Williams, and Shaan
On September 19th, the world celebrates the birthday of astronaut Sunita Williams. She’s a true icon of inspiration for her achievements in science, education, and space exploration. This year, India has planned something special to honour her, with a campaign that brings together renowned Bollywood stars, musicians, and over 700 schools. Led by Saregama and the creative agency `The Womb,` the initiative highlights India’s admiration for Sunita Williams through music.
To commemorate this special occasion, Bollywood legends like Karan Johar, Sonu Nigam, Shaan, and many more have lent their voices to perform a rendition of the classic song "Baar Baar Din Yeh Aaye" from the 1967 movie Farz.
This song, already a popular choice for birthday celebrations in India, was chosen by Saregama for its nostalgic value and universal appeal. These artists shared their musical tributes across various social media platforms, expressing their admiration for Sunita Williams and wishing her a long and prosperous life.
The campaign was spearheaded by Saregama, one of India’s leading music companies, and supported by Mumbai-based creative agency The Womb. Vikram Mehra, managing director of Saregama India, explained the motivation behind this initiative, stating: “In India, `Baar Baar Din Yeh Aaye` is the default birthday song. We`ve all sung it for over the last 50 years. But today 1.5 billion Indians are singing it for our Sunita Williams.”
Also Read: Alia Bhatt and Diljit Dosanjh Reunite for the Song ‘Chal Kudiye’ From Jigra
Mehra further emphasised that the goal was to send a heartfelt message of appreciation to Sunita Williams from India, using the power of music to make her birthday unforgettable.
In addition to the contributions from Bollywood stars, students from more than 700 schools across India have also participated in the tribute. Children from prominent schools such as Euro Kids, Kangaroo Kids, Billabong High International School, Centre Point School, and EuroSchool joined in, adding a youthful and vibrant dimension to the celebration. The sheer scale of participation reflects the deep respect and admiration Indians have for Sunita Williams.
Also Read: Jr NTR Talks About Working With Janhvi Kapoor in His Upcoming Film Devara Part 1
This unique campaign, bringing together Bollywood icons, children, and the magic of music, serves as a beautiful way to celebrate Sunita Williams’ life and achievements.
Also Read: Junaid Khan And Khushi Kapoor Pair Up For A Rom-Com, To Release On THIS Date
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A Musical Tribute to Sunita Williams
To commemorate this special occasion, Bollywood legends like Karan Johar, Sonu Nigam, Shaan, and many more have lent their voices to perform a rendition of the classic song "Baar Baar Din Yeh Aaye" from the 1967 movie Farz.This song, already a popular choice for birthday celebrations in India, was chosen by Saregama for its nostalgic value and universal appeal. These artists shared their musical tributes across various social media platforms, expressing their admiration for Sunita Williams and wishing her a long and prosperous life.
The campaign was spearheaded by Saregama, one of India’s leading music companies, and supported by Mumbai-based creative agency The Womb. Vikram Mehra, managing director of Saregama India, explained the motivation behind this initiative, stating: “In India, `Baar Baar Din Yeh Aaye` is the default birthday song. We`ve all sung it for over the last 50 years. But today 1.5 billion Indians are singing it for our Sunita Williams.”
Also Read: Alia Bhatt and Diljit Dosanjh Reunite for the Song ‘Chal Kudiye’ From Jigra
Mehra further emphasised that the goal was to send a heartfelt message of appreciation to Sunita Williams from India, using the power of music to make her birthday unforgettable.
In addition to the contributions from Bollywood stars, students from more than 700 schools across India have also participated in the tribute. Children from prominent schools such as Euro Kids, Kangaroo Kids, Billabong High International School, Centre Point School, and EuroSchool joined in, adding a youthful and vibrant dimension to the celebration. The sheer scale of participation reflects the deep respect and admiration Indians have for Sunita Williams.
Also Read: Jr NTR Talks About Working With Janhvi Kapoor in His Upcoming Film Devara Part 1
A Heartfelt Message From Earth to Space
Navin Talreja, co-founder of The Womb, added: “Sometimes it`s about joining the right dots... It shows our love and compassion for someone brave, someone who inspires us.” He explained that the campaign aims to extend a simple yet profound message to Sunita Williams, showing her that her legacy inspires millions. The birthday wish is intended to reach not only her but also remind people of her courage and dedication to space exploration.This unique campaign, bringing together Bollywood icons, children, and the magic of music, serves as a beautiful way to celebrate Sunita Williams’ life and achievements.
Also Read: Junaid Khan And Khushi Kapoor Pair Up For A Rom-Com, To Release On THIS Date
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